Corporate Design
Colors, typefaces, a logo and other graphic elements, letterheads, business cards and homepages—corporate design contains everything that influences the visual appearance of a company and therefore serve as one link between you and your clients. But corporate design is only a part of the corporate identity which also contains things like the principals and values or the behavior of the company. That’s why it is important that one analyses such values before the design process starts to create not only a good looking but also a lasting design.
I would be happy to support you in developing a new or improved visual language. This process can either start from scratch or based on existing designs. I offer you an individual package of elements including a small guide about how to use your new corporate design.
Niedersächsisches Vokalensemble e.V.
This project for the Vocal Ensemble of Lower Saxony is really interesting because it has some special requirements like additional elements such as flyers, post cards and concert programs. Look for more information about the choir at www.nds-ve.de (in German only).
The logo was supposed to be simple enough for everyone to draw it on the beach with your toes. This principle led to an abstract head of a horse (the horse is the heraldic animal of Lower Saxony) whose mane forms the five lines of a stave.
